HookDoc for founder-led sales
You're the founder, the AE, and the SDR. HookDoc shows you where each deal is — not in a CRM, but in the actual proposal — so you can follow up on signal, not memory.
When you're the whole sales team
Early-stage B2B sales is brutal because every deal lives in your head. You sent a pricing proposal three days ago, and now you're not sure: did they open it? Did the CFO review? Is it stuck on legal? You've got a dozen other deals to chase. The ones you lose because you followed up on the wrong day add up fast. HookDoc gives you the visibility a sales ops team would provide — without hiring one.
What HookDoc changes
Know which deals are actually moving
Your overview shows which proposals got opened, which got opened more than once (usually a buying signal), and which sat untouched. You stop manually sorting through your pipeline to guess where to put energy.
Multi-stakeholder visibility without CRM fields
Your prospect's CEO forwards the deck to their CFO and head of ops. HookDoc tracks each as a separate session. You see that the CFO spent six minutes on pricing — that's a signal you would have missed entirely in email.
Follow up with actual context
When a prospect closes the tab with "need to discuss pricing," you bring pricing flexibility to the next call. When they close with "will share with my team," you give them space and ask for a next meeting. No more generic check-in emails that sound like every other founder.
Lightweight enough for 1-person sales
No CRM setup, no sequences, no sales engagement platform. Upload the PDF you already send, get review signals back, move on to the next deal. Pro plan at $15/month is easy math against your next hire.
Where HookDoc fits in founder-led B2B sales
- Pricing proposals sent after initial product demos
- Product one-pagers for multi-stakeholder evaluation
- Pilot or proof-of-concept proposals with procurement involvement
- Fundraising decks shared with investor committees — same shape of problem, different buyer
- Custom enterprise quotes where the buyer is a committee
Pricing for founder-led sales
Start on the Pro plan at $15/month while you're selling solo. When you make your first sales hire, the Team plan at $49/month covers up to 10 seats — including you. Compared to a CRM plus sales engagement stack at $100+/user/month, HookDoc is priced for the stage where you still count pipeline in your head.
View full pricing →Questions founders ask first
- Does HookDoc integrate with HubSpot, Pipedrive, or Salesforce?
- Not yet — CRM integrations are planned for v1. During beta, HookDoc is a standalone layer. You can paste outcomes into CRM notes manually if you already use one, and export activity data from the overview.
- Can I see engagement across my whole pipeline at once?
- Yes, at the workspace level. Your overview shows every document's activity side by side. On the Team plan, a co-founder or first AE sees the same workspace, so anyone on your team can pick up context on any deal.
- Is this for closed-won deals or still-early-stage ones?
- Still-early-stage. HookDoc covers the blind follow-up phase between sending the proposal and hearing back. For contract signing, you'd use something like DocuSign after the deal is won.